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Ερώτηση 1 (Συμπλήρωση Κενών (Χαλαρή Ταυτοποίηση) — 6 βαθμοί) 

Evolution of logos A company’s logo is a recognition tool for the people to ( associate / provide)1 services or products with the company. In other words, a logo is part of a company’s (icon / brand identity)2. Without it, the people will not be able to (differentiate / combine)3 between companies, and, therefore, they will be unable to expect a certain standard or (product / quality)4 from the company. Although many companies have (created / changed)5 their logos many times, their brand identity has (remained unchanged / changed) 6.

Ερώτηση 2 (Συμπλήρωση Κενών (Χαλαρή Ταυτοποίηση) — 3 βαθμοί) 

The Shell gas station brand logo (started out / changed)7 in 1900 as a literal inked clamshell drawing, but has gradually become a smooth (red / red and yellow) 8 stylized shell. The colors and shape are so distinct, Shell doesn’t even write its (name / brand identity) 9 on the logo anymore.

Ερώτηση 3 (Συμπλήρωση Κενών (Χαλαρή Ταυτοποίηση) — 2 βαθμοί) 

In 1992 the Windows 3.1 logo was a (window with four panes / circle)10 and a black frame that broke into tails on one side like a meteor. It (changed / remained the same)11 until Windows XP was released in 2001. The Windows XP logo was minimalized down to just the four colored windowpanes floating with( no frame / a frame)12 – distinctly Windows but much simpler.

Ερώτηση 4 (Συμπλήρωση Κενών (Χαλαρή Ταυτοποίηση) — 5 βαθμοί) 

The first Apple logo was (created / modified) 15 in 1976 -it features the famous scene of how Sir Isaac Newton discovered (mass / gravity) 16 – sitting under an apple tree. In the same year, the logo was switched to a shape of an apple with (no colour / rainbow stripes) 17 . It was then further simplified into an apple image consisting of ( black and white / only black) 18 . Since the year 2000, the apple logo has been recognized as a (monochrome / coloured) 19 apple.

Ερώτηση 5 (Συμπλήρωση Κενών (Χαλαρή Ταυτοποίηση) — 4 βαθμοί) 

Everybody (recognizes / views) 20 a BMW automobile when they see one, but most of them have no idea what the logo means. The trademark (blue-white / black and white) 21 BMW logo is meant to symbolize the movement of an (aircraft propeller / engine) 22, of white blades cutting through the blue skies. It was first created in 1923, but the logo has kept its original features except for a few minor modifications to its (fonts and colors / shape) 23

Ερώτηση 6 (Συμπλήρωση Κενών (Χαλαρή Ταυτοποίηση) — 5 βαθμοί) 

There is a long history of logo for Coca-Cola, (changing in / beginning from)24 1886. Contrary to popular beliefs, Coca-Cola’s first logo was not the (logo / brand)25 we see today, but appeared as a dull-looking black font spelling out its name. It was only (after that year / in 1985) 26 that Coca-Cola began to use its famous Spencerian script which we can recognize at first instance. Over the next century, there were many (modifications / shapes) 27 of its logos. All the logos (changed / kept)28 their script except the one in 1985.